Affiliate Marketing: Core Concepts

20th August 2020 at 2:19pm
Affiliate Marketing

联盟营销。

Definitions

它是基于 共享利润(revenue sharing)的想法。

Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.
Pat Flynn's Smart Passive Income

简单地说,就是通过推销别人的产品获得佣金。但准确的说,联盟营销涉及到多方,生产商品者和营销者同样是这种生意的参与者。它是一个把产品生产和营销分配到多方的商业模式。

The Merchant(商品生产方)

Sometimes also known as the creator, the seller, the brand, the retailer, or the vendor. This is the party that creates the product. It can be a big company, like Dyson, who produces vacuum cleaners.
Or, it can be a single individual like Mariah Coz, who sells online courses to female entrepreneurs.

The Affiliate(营销者)

This party is sometimes also known as the publisher. Affiliates can also range from single individuals to entire companies. An affiliate marketing business can produce a few hundred dollars in commissions each month or tens of millions of dollars.

典型的业务模式:

  • 推荐别人生产的商品,比如 这个站 推荐有趣的小玩意

The Consumer(消费者)

即是消费者。营销者会在多个渠道投放内容,以吸引消费者购买:社交网络、digital billboards、以及通过搜索引擎做博客内容营销。越来越多人选择让用户知道他们是营销网络的一部分;而不是偷偷通过用户的流量赚钱。

The Network(网络)

网络是指提供中间服务的服务商。比如你往往需要有帮你解决收款和送达商品到用户手中的服务。同时一些网络商也往往提供了很多商品供你进行营销。ClickbankAmazon Associates 是好的例子。

References